#MinCrush

#MinCrush

Problem
Launch Loka Crush and drive demand from a young target group on the go. Loka Crush competes with soft drinks, so the category is very competitive.

Solution
After insightful work, we positioned Loka Crush as the sports drink of love, which created relevance for the target group. At the same time, Loka Crush got a positive association that we could take ownership of. The basic concept #MinCrush resulted in a number of activities, such as a PR campaign with Zara Larsson, a love experiment and an exciting love test, where you could find out who has a Crush on you. Who doesn’t want to know? It turned out that everyone wanted to know.

Results
The launch of Loka Crush was a success. The impact of the campaign was huge, for example, over 1 million love tests were carried out. The campaign was awarded 75W in the 100-watt advertising competition and Loka won the prize as the Grocery of the Year.

Info
Client:

Loka

Campaign:

Launch of Loka Crush

Category:

FMCG